Easier, faster, smarter house insurance

We use our technology to save you time and money

Kickass cover

We don't expect you to build your own policy, we include the things that matter, bells and whistles too.

Everything online

We provide instant, online quotes for your property, and take the same approach to claims.

Support on claims

We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.

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You're in good company

Join tens of thousands of happy customers using initio

Average review rating of 4.8 out of 5

promptness when I phoned in to make an inquiry was met with friendly kiwi customer service and was told where I filled in something incorrectly; was told the one I filled in would be cancelled; and I needed to fill in another one with what I just shared with him was recommended by a friend

Donna, Apr 30, 2024

Landlord cover

Our house was flooded in January 2023, the team at Initio provided amazing support through the entire claim process. Paula and Suze were highly efficient in processing the documents and coordinating with various teams. It means so much to be able to reach them with one call when we were in a desperate situation. This kind of personalised support is exceptional especially when compared with Australia.

Jun, Apr 29, 2024

Landlord cover

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